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Marketing Plan Workshop Series (Module 1 of 4)

Nov
2
2021
Tue 6:00 PM to 8:00 PM
Topic: Marketing Planning

The key to finding customers and reaching your sales goals is to create a strategic and intentional written marketing plan.

About this Event

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are launching a new business, need to increase awareness, achieve sales goals, or diversify your target audience, the marketing plan is your roadmap to achieve your desired business goals.

In this workshop series Certified Business Advisor and Professional Certified Marketer Tonya Wilson will walk you step by step through the process of writing your business marketing plan. Attendees of this series will meet for two hours, once a week, for four consecutive weeks.

The Marketing Plan Workshop series will cover:

Week 1 (Nov 2) Situation Analysis
Week 2 (Nov 9) Target Audience
Week 3 (Nov 16) Marketing Goals
Week 4 (Nov 23) Strategy and Tactics

Actions assignments will be assigned each week to ensure you will have a completed marketing plan at the conclusion of the workshop.

For attendees who are interested, one-on-one client meetings will be set with Tonya Wilson after the conclusion of the workshop at 1 month, 3 months and 6 months to review marketing plan implementation results.

Speaker(s): Tonya Wilson, MS, CPP, PCM, CBA


Fee: No Cost

Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Department of Development
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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