Introduction to Marketing Research
Understanding the market that your business serves is critical to success. Who are your target customers? Who are your competitors? How large is the market? Come learn how to find out the answers with Jeffery Fortescue, Business Specialist at the Dayton Metro Library. Jeff will teach us to use the Library’s resources to: • Identify consumer lifestyles, demographics and product usage - target markets • Find market overviews, market size, and segments • Analyze the competition • Find market share data and other industry statistics • Search for articles in business journals, magazines, newspapers and other Resources Take away tips that will help you provide a clear description of the opportunity for your product or service. The seminar is free however pre-registration is REQUIRED at www.entrepreneurohio.org or by calling the SBDC at TEC at 937-281-0118
Speaker(s): Jeffery Fortescue Business Specialist, Dayton Metro Library
Co-Sponsor(s): Dayton Metro Library
Please bring a laptop or tablet and a valid Dayton Metro Library card and pin number. We have a limited number of laptops for use..let us know if you need one. Library branches can be found at http://www.daytonmetrolibrary.org/locations-a-hours
Fee: No Cost