Developing a Business Plan, Part 2.2

Marketing Plan - Part 2: Customers, Competition, Niche, Strategy, Sales Forecasts Identify your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics. • Do you know who your major competitors are, and how they compete with you? • Learn how to do a Competitive Analysis • Now that you have systematically analyzed your industry, your product, your customers, and the competition, you should have a clear picture of where your company fits into the world. • How will you define your niche, and its marketing strategy? • Have you identified your price, promotion budget, location, & distribution channels? • Discuss how to forecast sales

Speaker(s): Lisha Proudfoot MSSL, CBC, CBC FocuStrat, LLC

Fee: No Cost