How to Create Effective Commercials for Your Small Business from Cable to Online Videos

You don’t need a huge budget to advertise on the top networks. You just need marketing solutions that are easy to execute, accurate, effective, and affordable. By incorporating audio and visual elements into your promotional campaign, you will appeal to multiple senses of your potential customer. Both television commercials and online videos are the most effective type of advertising at raising brand awareness, and are an important component of a media plan because of their pervasiveness, impact and targeting abilities. In this seminar, experts will address: *Defining your goals *Determining a budget for your cable commercial campaign *How to find and reach your customers *Media consumption trends *Steps in making a cable commercial *Tips on making an effective online video advertisement *Video editing software options *Developing a successful video strategy This is a brown bag lunch and learn so bring your lunch if you choose! Presented by: *Sally Boggins, Account Executive at Spectrum Reach *Lindsay Sims, Educator in Chief at Lauren Loft Social Organized by: The Ohio SBDC at Lakeland Community College

Fee: No Cost