Brand Identity & Intro to Social Media

Not familiar with social media? We will be reviewing the basics of the most used social media platforms to utilize for small businesses. Learn basic tips and tricks on what content should be posted on what platform, the differentiating demographics, social media platform algorithms, and a quick lesson on social media aesthetics. Do you need tips on branding your business, or rebranding? During this course we will be reviewing the beginning stages of developing your business' brand identity. This is an essential starting point for every small business owner whether you are starting-up your new venture or rebranding your business. Speaker(s): Niki Spencer, Marketing Advisor, CSU SBDC