Clicks to Customers: A Beginner's Guide to Digital Ads

About this Event: If you are looking for a more predictable business and a wider customer base, advertising is essential for growing at scale. In this 2-hour webinar, we will cover the basics of getting started with digital advertising and how to create a system that can produce customers on demand when built and optimized properly. This program is ideal for retail, service-based, and e-commerce brands with an established product, existing customers, who are also looking for growth.

What We Will Discuss:

Digital Sales Funnel Basics:

• Understanding the customer journey and buyer readiness so you make the right offer at the right time.

Crafting Your Irresistible Offer:

• How to create compelling offers that resonate deeply with your audience. Learn the art of constructing offers that not only attract but also convert and retain customers.

Demystifying Major Ad Platforms:

• The basic functionality of Google, Meta, and LinkedIn. We’ll guide you through choosing the right platform for your business needs, ensuring you maximize reach and impact.

How Ad Managers Work:

• The mechanics of running digital ads and how the Meta ad platform works.

Digging into the Data:

• Understanding what numbers to pay attention to and which to ignore.

Next Steps & Resources:

• What to do next and where to go deeper for launching your first campaign.

Presenter: Rob Maccabee

Rob is a certified digital marketing strategist and founder of Naventive, a business and marketing consulting company based in Columbus, Ohio. Rob works primarily with service brands to clarify their message, identify their most lucrative clients, and create predictable systems for growth.

Rob has served as a business advisor for SBDB Columbus, and has lead sales and marketing workshops for private clients, organizations, and the City of Columbus.

When he is not honing his skills and working with clients, you can find him cooking something delicious, writing a song, or performing with one of several bands he plays with.

Host: Tonya Wilson

Tonya is a Certified Business Advisor for the Ohio Small Business Development Center at Columbus State Community College where she provides marketing, capital access, operations and general advising services to small business owners. Tonya is also responsible for the branding and marketing strategy for the Center, program development and the coordination and promotion of over 200 training programs and events annually.

Tonya’s education background includes an Associate Degree in Multimedia Production, a Bachelor of Science in Organizational Management, and a Masters in Marketing and Communication. She also holds a certificate from Columbus State Community College in Training and Development, is a LERN Certified Program Planner and a Professional Certified Marketer of the American Marketing Association.