Marketing Plan Workshop Series (Meets May 8th, 15th, 22nd and 29th)

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are launching a new business, need to increase awareness, achieve sales goals, or diversify your target audience, the marketing plan is your roadmap to achieve your desired business goals.

In this workshop series Certified Business Advisor and Professional Certified Marketer Tonya Wilson will walk you step by step through the process of writing your business marketing plan. Attendees of this series will meet for two hours, once a week, for four consecutive weeks.

The Marketing Plan Workshop series will cover:

Situation Analysis
Target Audience
Marketing Goals
Strategy and Tactics

Come to this session prepared to participate and work. This will be an interactive in-person session where you will work with the facilitator and other participants to test and define different elements of your plan. Please be prepared to take notes. This is a 4 week series. Each week builds on the last. You must be present each week to receive workshop materials.

Actions assignments will be assigned each week to ensure you will have a completed marketing plan at the conclusion of the workshop.

For attendees who are interested, one-on-one client meetings will be set with Tonya Wilson after the conclusion of the workshop at 1 month, 3 months and 6 months to review marketing plan implementation results.

Instructor: Tonya Wilson is a Certified Business Advisor for the Ohio Small Business Development Center at Columbus State Community College where she provides marketing, capital access, operations and general advising services to small business owners. Tonya is also responsible for the branding and marketing strategy for the Center, program development and the coordination and promotion of over 200 training programs and events annually.

Tonya’s education background includes an Associate Degree in Multimedia Production, a Bachelor of Science in Organizational Management, and a Masters in Marketing and Communication. She also holds a certificate from Columbus State Community College in Training and Development, is a LERN Certified Program Planner and a Professional Certified Marketer of the American Marketing Association.

This series is offered at no cost; must register to attend.