Marketing Strategy: Be Deliberate about Reaching your Market

In this workshop we will delve into customer discovery, branding, marketing vehicles and marketing planning. Through a combination of hands on activities, discussion and lecture we'll look at tools for market research, determine your value proposition, and look at how you are conveying your message among other topics. Lunch is included courtesy of our partner, Edison Community College.

Speaker(s): Kimberly Woodbury, Director The Miami Valley Small Business Development Center; LeKeisha Grant, CBA, The Miami Valley Small Business Development Center

Co-Sponsor(s): Edison Community College

Fee: No Cost