Market Research that Won't Break the Bank

Knowing as much as possible about the customers and market your business serves is critical to your small business success! You need to know what type of customers to target, where to find them, the size of the market for your product or service, and to identify your competition. There are several free resources that can help you answer these questions. Join us while we demonstrate how you can use these resources to: Identify potential customers in the B2B and B2C arena; Find information on consumer demographics; Access reliable information on market size and critical trends; Identify and research your competition; Mine business publications for valuable information; Analyze potential business locations. You will take away tips to help formulate a clear description of the opportunity for your business. . Free resources will be emphasized, but we will also touch on some fee based services that may be helpful for those with the budget.

Speaker(s): Kimberly Klopfenstein Director, The Miami Valley Small Business Development Center

Co-Sponsor(s): Entrepreneurs' Center

On line registration only. We use the Zoom platform for our webinars. You will receive log in information by email prior to the event. It is best to participate via a computer if you can. For those folks participating via phone, we’ve found that connectivity is more reliable if you use the Zoom app. The app is free and can be found in your devices’ app store.

Fee: No Cost