The Psychology of Pricing (session two)

Why customers buy — and how to price with confidence.

Pricing is more than math — it’s perception. This session focuses on how customers interpret price and how to present pricing in a way that increases sales and confidence.

You’ll learn:

*Why higher prices can increase sales

*How pricing presentation influences buying decisions

*Psychological triggers that affect purchasing behavior

*What to say when someone says, “That’s too expensive”

You’ll walk away with:

Price objection scripts

Practical pricing presentation techniques

Confidence to stand behind your prices

This webinar will explore how pricing actually works, help you understand the why behind the numbers, and leave you with the knowledge to price your own products with confidence.