Latina Academy -Market Research & Competitor's Analysis (Session 2 of 8)

Market Research & Competitor's Analysis Session Two Objective: Navigate market intricacies and competitor landscapes. Learn tools and techniques for comprehensive market research to gain a strategic advantage in understanding market dynamics and consumer behavior. ● Welcome and Recap of Previous Session ● Icebreaker Activity: Reviewing Business Concepts ● Importance of Market Research: Understanding Your Target Market ● Conducting Market Research: Tools and Techniques, Library tools ● Exercise: Market Research Analysis ● Analyzing Competitors: Identifying Strengths and Weaknesses ● Case Study Discussion: Analyzing Competitor Strategies ● Q&A Session ● Closing Remarks and Next Steps

Speaker(s): Karla Boldery, CBA Ohio SBDC Miami University Regionals

Co-Sponsor(s):

This is Session 2 of 8. Participants are required to attend all 8 sessions in order to graduate from the academy.

Fee: No Cost