Latina Academy-Sales, Marketing & Networking (Session 7 of 8)

Session 7: Sales, Marketing & Networking Objective: Craft compelling sales and marketing strategies. Understand the Four P’s of Marketing, plan effective sales strategies, and enhance visibility to attract customers and drive business growth. ● Welcome and Recap of Previous Session ● Icebreaker Activity: Reflecting on Financial Statements ● Introduction to Marketing: Understanding the Four P's (Product, Price, Place, Promotion) ● Developing a Marketing Plan: Target Audience, Value Proposition, Marketing Channels ● Sales Strategies: Building Relationships, Overcoming Objections, Closing Techniques ● Networking Essentials: Building a Professional Network, Elevator Pitch ● Group Activity: Role-Playing Sales and Networking Scenarios ● Q&A Session ● Closing Remarks and Next Steps

Speaker(s): Speaker: Erika Gomez

Co-Sponsor(s):

*This training program is open to all entrepreneurs eligible to receive SBDC services. Presentation is in Spanish.

Fee: No Cost