FOODPRENEUR SCHOOL

Program Components Monday, September 25th, 3 p.m. - 6:30 p.m. Part I: Branding – A focus on “promotion” including how to build an impactful brand that is incorporated consistently throughout a business’s activities. Taught by Melanie Sherman, Business Counselor, Small Business Development Center, OSU South Centers Hands-on Component/Takeaway: Branding audit worksheet for your business

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Ready to grow your food and farm business by improving your marketing and sales? Monday, September 25 & Monday, October 2, 2023 LOCATION: Ross County Service Center at 475 Western Ave. Chillicothe Ohio 45601; Room A TIME: 3-6:30 p.m. (Eastern) COST: Free QUESTIONS: Samantha Black (black.1156@osu.edu) Register online here Or call Samantha Black at 614-247-9774. Pre-registration is required. Event is free for registrants. Foodpreneur School is a two-part, in-person learning program focused on food and farm businesses marketing directly to consumers through farmer’s markets, on-farm stands, in retail locations, and via online channels. Learn about building a consistent impactful brand, formal sales strategies to bolster growth, and better identifying and reaching target customers. Participants will leave the program with SMART goals for growing their marketing and sales. Foodpreneur School is hosted by the CFAES Center for Cooperatives at Ohio State, in partnership with the Direct Food & Agricultural Marketing Specialist, Ohio State University Extension and Small Business Development Center (SBDC) at OSU South Centers. Monday, September 25, 2023, 3 - 6:30 p.m.- Session I – Branding & Sales • Learn the powerful impact branding can have on your business and learn sales techniques that can benefit small food and farm businesses. Monday, October 2, 2023, 3 - 6:30 p.m.- Session II – Customer Engagement & SMART Goals • Learn how to better identify and engage your business’s target customers, including tips for email, text, and social media engagement. Learn about and develop SMART goals for your business marketing and sales. If you require an accommodation, such as translation, to participate in this event, please contact Samantha Black at black.1156@osu.edu or 614-247-9705. The university will make every effort to meet these requests. CFAES provides research and related educational programs to clientele on a nondiscriminatory basis. For more information, visitcfaesdiversity.osu.edu.

Fee: No Cost