Building Affordable and Impactful Marketing Campaigns for your Small Business
Does Your Business Have a Marketing Plan? Your marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. In this seminar you will learn how to create effective and affordable marketing campaigns for your small business giving you the best return on your investment. Topics covered include: 1. How to create uniform messaging for all paid and earned media; 2. How to create a campaign strategy that will yield results; 3. How to plan, build and budget a comprehensive marketing campaign; and 4. How to measure the results of an ad campaign and understand when it needs to be adjusted. Plus - 5 Great Marketing Hacks You Can Do Today! This is a brown bag lunch and learn so bring your lunch if you choose. This seminar is presented by the Ohio Small Business Development Center at Lakeland and instructed by Susan Licate, MBA, Director of Communications and Development at Zinner & Co.
Speaker(s): Susan Licate, MBA, Director of Communications and Development at Zinner & Co.
Fee: No Cost