Building Affordable and Impactful Marketing Campaigns for your Small Business

You have created your business plan and are ready to launch a marketing campaign... But which communications tools should you use and where? And what about today’s buzzwords—SEO, analytics, blogging, digital footprint, video snips. It can be very confusing. A marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. In this seminar you will learn how to create effective and affordable marketing campaigns for your small business giving you the best return on your investment. Topics covered include: *How to create uniform messaging for all paid and earned media, *How to create a campaign strategy that will yield results, *Understanding communication tools vs. communication outlets (and where to use each), *How to measure the results of an ad campaign and understand when it needs to be adjusted, *Plus - 5 Great (Free) Marketing Hacks You Can Do Today! This is a brown bag lunch and learn so bring your lunch if you choose!

Speaker(s): Susan Licate, MBA, Director of Communications and Development at Zinner & Co.

Fee: No Cost