Protecting Intellectual Property in Your Small Business: Trademarks and Copyrights

Building a strong brand is important to business success, and taking the steps to protect your brand is just as important. This becomes even more relevant with the proliferation of e-commerce. By not securing your business name, logos, markings and original works of authorship, you leave yourself vulnerable to copycats or worse-forced to stop using a mark, change your product/business name or even pay exorbitant costs associated with infringement. This presentation will help you understand when you should trademark or copyright and the process and benefits from trademark and copyright registration. Topics include: • Understanding copyrights and trademarks and the differences • About Copyright and Trademark infringement • What can be trademarked • How to determine if your trademark is available for use • The trademark process • What can be protected by Copyright Law • The copyright process This is a brown bag lunch and learn so bring your own lunch if you choose! This seminar is taught by Steven Howard Roth who is an attorney at Dworken & Bernstein Co., LPA, Attorney Roth focuses his practice on mergers and acquisitions, commercial real estate, sports, media, and entertainment law, intellectual property, and banking and finance. Steven H. Roth holds a JD from Case Western Reserve University and an MBA, with a concentration in banking and finance, from Case Western Reserve University’s Weatherhead School of Management. Organized and Presented by the Small Business Development Center at Lakeland Community College.

Fee: No Cost