Blogs and Podcasts 101: Why These Two Tools Should be in Your Small Business Marketing Toolbox

Join us for an interactive presentation that will help you better understand the value of blogging and the benefits of podcasting for your Small Business. For many, maintaining blogs and producing podcasts are uncomfortable thoughts. While there are many moving parts to each, these two tools are a must in today's communications tool box. A well thought-out podcast and blog calendar can help propel your marketing outreach and provide returns in traffic, sales, and visibility for pennies on the dollar. Following this session, participants will: • Learn what a podcast is and how it can benefit a business • Understand what blogging is with respect to one’s business, and how to blog with frequency • Recognize your audience needs and how to develop blog and podcast topics to reach your audience • Create a simple blog with graphics and understand the performance metrics • Create a workflow for a podcast and understand the steps to creating your first podcast This session will be led by Susan Licate. Susan is a Marketing and Public Relations Professional with over 25 years of business development, marketing, PR, design, and communications experience, Susan has been recognized and awarded for her marketing and communications work and will bring audiences relevant, impactful, and meaningful tools that can be applied immediately. Susan earned an MBA and BA (advertising design), both from Lake Erie College. Organized by the Small Business Development Center at Lakeland Community College.

Fee: No Cost