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How to Create Effective Commercials for Your Small Business from Cable to Online Videos

Thu 11:30 AM to 1:30 PM
Topic: Marketing Planning

You don’t need a huge budget to advertise on the top networks. You just need marketing solutions that are easy to execute, accurate, effective, and affordable. By incorporating audio and visual elements into your promotional campaign, you will appeal to multiple senses of your potential customer. Both television commercials and online videos are the most effective type of advertising at raising brand awareness, and are an important component of a media plan because of their pervasiveness, impact and targeting abilities. In this seminar, experts will address: *Defining your goals *Determining a budget for your cable commercial campaign *How to find and reach your customers *Media consumption trends *Steps in making a cable commercial *Tips on making an effective online video advertisement *Video editing software options *Developing a successful video strategy This is a brown bag lunch and learn so bring your lunch if you choose! Presented by: *Sally Boggins, Account Executive at Spectrum Reach *Lindsay Sims, Educator in Chief at Lauren Loft Social Organized by: The Ohio SBDC at Lakeland Community College

Fee: No Cost

Phone: 440-525-7706


Holden University Center at Lakeland Community College
Holden University Center
Holden University Center at Lakeland Community College, 4242 St. Rt. 306, Kirtland, Ohio
Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Development Services Agency
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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