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Email Marketing: The Secret Sauce for Small Business Success

Wed 10:00 AM to 11:30 AM
Topic: Marketing Planning

Did you know that *Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers? In this enlightening webinar, small business owners will discover the secrets of successful email marketing that will keep their customers engaged and create a loyal following. Gain insider knowledge on how to build an impressive email list, craft captivating campaigns, and track vital metrics while staying compliant with the law. Topics covered include:

-Importance of email marketing
-Pros and Cons of most popular email marketing platforms
-Building an email list (on the right side of the law)
-Creating engaging content – tips, easy-to-use tools, and techniques
-Email automation, promotion, and segmentation
-Measuring success: email analytics and optimization
-Resources and Wrap up

*Statistic provided by McKinsey & Co.

Organized by the Ohio SBDC at Lakeland Community College

Anyone who registers will receive a WebEx webinar invitation on August 8, 2023 via email to attend this webinar that will take place on August 9, 2023. Deadline to Register is Tuesday, August 8, 2023 at 2pm.

Speaker(s): Tiffany Lardomita, Senior Account Manager and Program Director of Marketing Training Room at Front Burner Marketing


Fee: No Cost

Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Department of Development
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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