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Overcoming the Challenges of Marketing a More Mature Business

Oct
17
2017
Tue 5:00 PM to 7:00 PM
3 sessions ending Tue, Oct 31
Topic: Business Start-Up

Overcome your marketing hurdles! Here’s the good news: Your business is more than 3 years old, and research shows that hitting the 3 year mark in business means you have about a 50/50 chance to see your 10th anniversary. The bad news? How do you overcome the challenges of marketing this business so you continue to grow your market share, attract and retain quality employees, innovate and provide value to your customers and clients. Has your business become stale?Are you losing market share? Is it time for a rebrand? Where should you be investing your time and money to maximize your marketing dollars? How do you seamlessly coordinate your operations, sales and marketing to make a business model poised for top line growth while cutting spend? In this three part series, nationally-renown speaker, brand and marketing expert and national business leader Rodger Roeser, CEO of the award winning marketing firm The Eisen Agency, will share specific strategies and tactics designed to keep every business thriving. Who should attend: Business owners, sales, and marketing executives in businesses that are at least 3 years old. Attendance is limited, so reserve your space today. Register by October 6th for $29.00! After October 6th it is $49.00. USE CODE: SBDC for discount. October 17th: Common Marketing Pitfalls, Conducting a Marketing Forensics, Diagnosis and Cures. October 24th: Competitive Landscaping & Auditing, Gaining Market Share & Reducing Spend October 31st: Not so Scary New Marketing Strategies, Content Marketing and PR 4.0

Speaker(s): Presented by Rodger Roeser, CEO of the award winning marketing firm The Eisen Agency


Fee: $ 29.00

Payment can be made on line with credit card.

Phone: 440-366-4370

Location

Ohio SBDC at Lorain County Community College
The Richard Desich Business and Entrepreneurship Center (DEC)
The Richard Desich Business and Entrepreneurship Center (DEC)151 Innovation Drive Elyria, OH 44035
Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Development Services Agency
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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