Behavioral Economics

Humans are irrational beings whether we like it or not. We make decisions based on emotions and circumstances. What does this mean for you as a business owner, marketer, or product designer? Should you focus on fun rewards or a low price? Social proof or time saved? What motivates customers? In this webinar, we will discuss how to apply insights into human behavior to build products, processes and experiences that customers love. Having spent more than a decade in entrepreneurship education, Reka Barabas has a curious mind and serves as a sounding board and consultant to new businesses and entrepreneurship organizations. Find her at https://www.linkedin.com/in/barabas-reka/

Speaker(s): Reka Barabas

Fee: No Cost