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Behavioral Economics

Wed 10:00 AM to 11:30 AM

Humans are irrational beings whether we like it or not. We make decisions based on emotions and circumstances. What does this mean for you as a business owner, marketer, or product designer? Should you focus on fun rewards or a low price? Social proof or time saved? What motivates customers? In this webinar, we will discuss how to apply insights into human behavior to build products, processes and experiences that customers love. Having spent more than a decade in entrepreneurship education, Reka Barabas has a curious mind and serves as a sounding board and consultant to new businesses and entrepreneurship organizations. Find her at

Speaker(s): Reka Barabas

Fee: No Cost

Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Development Services Agency
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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