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Solving the Pricing Puzzle; Developing Winning Pricing Strategies for Optimum Profit

Tue 10:00 AM to 12:00 PM
Topic: Business Start-Up

Your pricing strategy may be the most impactful decision you make when starting or running your business, but it is often not given the priority or time it deserves. In this workshop we will discuss the relationships between price, value, and costs. We will also cover the different price strategies that exist as well as review key internal and external factors to consider when setting and managing prices. A Zoom link will be sent prior to the workshop.

Speaker(s): Dan Latas retired from the Lubrizol Corporation after 30+ years of service as a marketing professional having significant experience in both strategic and tactical marketing, including price and profit management. Dan is currently Manager of Fenwick Castle Consulting, LLC, and working as a contract consultant to the Lorain SBDC.


Fee: No Cost

Small Business Development Centers of Ohio U.S. Small Business Administration America's Small Business Development Center Network Ohio Department of Development
Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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