Grow Your Business with AI-Powered Tools by Google

Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses and entrepreneurs – but knowing how to use it may seem out of reach. Developed with input from experts at Google, this workshop will explain the basics of AI and how AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth. In this hands-on event, you'll go beyond the basics and actively build a customized 90-day marketing plan for your business using AI, specifically Google's Gemini. Here's what you'll experience and achieve: Targeted Focus: Choose two key marketing areas from Lead Management, Email Marketing, Social Media Marketing, Brand Management, Search Engine Optimization, or Customer Success Support to align with your immediate business needs. Strategic Objectives: Within your chosen areas, pinpoint the specific stages where your business needs the most attention. This will help you define two clear, actionable marketing objectives for your 90-day plan. Actionable Activities: Select three high-impact activities for each objective (a total of six activities) that will directly support your goals and lead to measurable progress. AI-Powered Planning: Learn the art of prompt chaining with Gemini to develop detailed projects and tasks for each of your six activities. You'll discover how AI can help you outline concrete steps to achieve your marketing goals within 90 days, leveraging the resources you already have. Tangible Takeaways: Walk out with a complete, objectives-driven 90-day marketing plan tailored to your business, along with a workbook that empowers you to replicate this

Speaker(s): Lindsay Sims McKee-Grow with Google

Co-Sponsor(s): SCORE Google

Fee: No Cost