2 part Series: How to Plan 3 Social Media Videos in 60 Minutes

2 Part Series: How to Plan 3 Social Media Videos in 60 Minutes This two-part educational webinar series is designed to take the guesswork out of video planning by giving you a repeatable formula to simplify your marketing and show up on camera with confidence. Across these two standalone lecture sessions, Erica Larson of Pixel Power breaks down the strategic frameworks behind creating impactful direct-to-camera video content. You will learn the core mechanics of how to conceptually map out 3 distinct video styles in just one hour, saving you time and eliminating content creation stress. Sept. 18th: Part 1: Building Trust (Foundational Video Frameworks) Before people buy from your small business, they need to know, like, and trust you. This webinar focuses on the foundational video concepts every business needs to establish a strong, authentic online presence. Erica will break down the psychology and mechanics behind 3 essential trust-building video styles, showing you exactly how to structure them conceptually: ● The Authority Framework: Learn how to position yourself as the go-to expert in your industry by delivering quick, actionable value. ● The Story Framework: Learn how to humanize your brand and build deep customer connections by effectively sharing your unique business "why." ● The FAQ Framework: Learn how to proactively address your customers' biggest hesitations and objections before they even ask.

Speaker(s): Erica Larson

Co-Sponsor(s): Verizon Small Business Digital Ready Program

A Zoom link will be sent

Fee: No Cost