Marketing 101 - The Four Keys to Marketing Your Small Business

In this workshop, we’ll re-examine the 4P’s of marketing and unlock 4 key principles that will enable you to grow and sustain a successful small business. Key 1: YOUR TARGET AUDIENCE Get crystal clear on your target audience, features vs. benefits and the results you deliver for your customers and clients. Build a solid foundation for your small business. Key 2: YOUR VALUE PROPOSITION Decide how you want your business to be known and discover how to position your business in the marketplace so that you stand above the competition. Key 3: YOUR BRAND Stop the uncertainty. Learn how to create a sales funnel and price your products and services (hint: higher than you might think) to reliably attract more customers and clients. Key 4: YOUR MARKETING THAT WORKS Implement marketing that is fast, simple, and costs next-to-nothing to implement. We’ll give you the core strategies that will help you get all the customers and clients your heart desires.