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Marketing 101 -The Four Keys to Marketing Your Small Business

Thu 12:00 PM to 1:00 PM
Topic: Marketing Planning

In this workshop, we’ll re-examine the 4P’s of marketing and unlock 4 key principles that will enable you to grow and sustain a successful small business. Key 1: YOUR TARGET AUDIENCE Get crystal clear on your target audience, features vs. benefits and the results you deliver for your customers and clients. Build a solid foundation for your small business. Key 2: YOUR VALUE PROPOSITION Decide how you want your business to be known and discover how to position your business in the marketplace so that you stand above the competition. Key 3: YOUR BRAND Stop the uncertainty. Learn how to create a sales funnel and price your products and services (hint: higher than you might think) to reliably attract more customers and clients. Key 4: YOUR MARKETING THAT WORKS Implement marketing that is fast, simple, and costs next-to-nothing to implement. We’ll give you the core strategies that will help you get all the customers and clients your heart desires.

Speaker(s): Cindy Earl, Marketing Advisor, CSU SBDC

Fee: No Cost

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. The Ohio SBDC program is also funded in part by the Ohio Development Services Agency. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. For arrangements, call the Ohio SBDC at 614-466-2711 or (800) 848-1300.
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