Social Media Marketing For Entrepreneurs

This virtual workshop is designed to help entrepreneurs master online marketing strategies, grow their online presence, and drive business success.

What You'll Learn:

1. Why Social Media Matters: Benefits (Brand awareness, customer engagement, lead generation, etc.). Key platforms: Walk through Profiles: Facebook, Instagram, LinkedIn, TikTok

2. Identifying Your Target Audience. Understanding your audience: Creating followers into buyers. Why are Demographics and Psychographics key in Choosing the Right Platforms.

3. Selecting platforms based on audience and business goals. Engagement strategies: How to effectively communicate/engage with your audience on different platforms.

4. Content Creation and Strategy. Types of Content: Examples of Trending Posts, Stories, Videos, Infographics, Blogs.

5. Content Calendar: The Value in planning and scheduling posts. Tools for creating and scheduling content (Hootsuite, Buffer, etc.). Content Tips for Engagement: Storytelling, use of visuals, and creating Calls to Action (CTAs). Importance of consistency and branding.