Localization and Global Relationship Building
"The Happiest Product on Earth: Lessons in Localization and Global Relationship Building"
Your business is on the verge of global success — but how do you master the art of international relationship building and localized communication to drive sales? In this webinar, we’ll explore key lessons from popular products around the globe and uncover practical strategies for strengthening messaging in international sales, including: • Navigating cultural values in global business — and why language matters • Understanding localization and the role of cultural considerations • Preparing digital and print content for multilingual audiences • Strengthening business relationships through effective localization strategies Whether you’re a business owner, sales director, marketing professional, international trade specialist, or simply looking to expand your brand across borders, this webinar is for you!
At Global Wordsmiths — a WBENC and Disability:IN certified social enterprise and language service provider based in Pittsburgh, PA — Meredith leads a team of passionately skilled localization managers, project managers, and linguists. Together, they provide strategic guidance in multilingual marketing, technical and compliance translation, content localization, and business liaison interpretation services."
Meredith Getachew, Senior Director of Sales at Global Wordsmiths, leverages her extensive expertise to guide companies and international trade specialists through the complexities of localization and relationship-building for international market entry and continuous growth. From her early days in rural Pennsylvania to working in Monitoring and Evaluation for NGOs across Eastern Africa and the Middle East, Meredith is passionate about cross-cultural communication, language accessibility and messages that matter.
Speaker(s): Meredith Getachew, Senior Director of Sales at Global Wordsmiths
Co-Sponsor(s):
Fee: No Cost
