SBDC at Lorain County Community College

The Richard Desich Business and Entrepreneurship Center (DEC)

Elyria

Did you know that 97% of consumers research local businesses online before making a purchase? That makes your website one of your most important marketing assets! This informational workshop details the fundamentals of website planning and the key considerations for launching a successful website for your small business: • Developing a website strategy • Target audience and user experience • Planning and setting objectives and goals • Website technologies • Image copyrights and usage • Promoting your website You’ll learn tips that will help you build a website that supports your short and long term business strategies.

Speaker: Carol Palichleb of Palicor Communications

Learn the basics on how to project your true start-up costs, your potential sales figures, costs and estimate your potential profits. This workshop will assist you with designing the financial section of your Business Plan.

Speaker: Lisa Hutson

This training will develop an enhanced awareness of employment laws, help your managers/supervisors become more proactive in identifying and resolving potential issues, and increase the effectiveness of their workplace communications. The following topics will be covered: Hiring best practices Discrimination and harassment fundamentals Workplace accommodations – what managers need to know Wage and Hour Law - what constitutes “hours worked,” and Managing discipline and discharge This training is being hosted by Ogletree Deakins. Ogletree Deakins represents a diverse range of clients, from start-up companies to Fortune 500 corporations. In Corporate Counsel magazine’s October 2013 survey, “Who Represents America’s Biggest Companies”, which reports on the firms representing Fortune 500 companies, Ogletree Deakins received 170 mentions, more than any other firm. Ogletree Deakins is also “Law Firm of the Year” in the Employment Law - Management (second year in a row) and Labor Law - Management categories in the 2014 edition of U.S. News – Best Lawyers® “Best Law Firms” list.

Speaker: (Ogletree Deakins)

This information-packed seminar will demonstrate how email marketing – the hands-on, low-cost marketing tool – can really help drive business success. Participants will discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Speaker: Diane Helbig, Seize This Day Coaching